Use cases
CutScene for marketing teams
gives growth and brand marketers a single place to script, produce, and publish cinematic stories across channels.
Impact
Why marketing teams teams rely on CutScene
gives growth and brand marketers a single place to script, produce, and publish cinematic stories across channels.
Campaign squads can iterate on hooks, visuals, and motion assets without leaving the workspace.
Benefits
- Repurpose hero footage into channel-specific cutdowns in minutes.
- Coordinate messaging, visuals, and approvals with fewer meetings.
- Keep brand standards locked with shared templates and prompt libraries.
Workflow
How marketing teams teams work in CutScene
Kick off with a flagship launch project so cross-functional stakeholders see CutScene's collaboration in action.
Collaborate inside CutScene so everyone—from strategy to post—operates from the same brief.
Workflow outline
- Draft campaign narratives and scripts with AI assistance.
- Design storyboards and motion studies that align with media plans.
- Produce edits for each channel and route for feedback inside CutScene.
- Publish, measure, and archive assets with performance notes.
Playbook
Plays to scale marketing teams outputs
Tie each asset to a campaign KPI and monitor lift in your analytics dashboards.
Revisit these plays each quarter to keep your content engine tuned to results.
Plays to run
- Run weekly creative sprints to ship fresh tests across paid and organic.
- Share a launch war room dashboard with stakeholders for live updates.
- Host post-campaign reviews to refine prompts and templates.
Keep exploring
Discover more ways CutScene helps your team build cinematic stories with AI-powered workflows.
Frequently asked questions
Answers to the most common questions about this workflow and how to maximize CutScene for your team.