Use cases

CutScene for Instagram teams

helps lifestyle, fashion, and ecommerce brands orchestrate Reels, Stories, and carousels with cohesive storytelling.

Impact

Why Instagram teams teams rely on CutScene

helps lifestyle, fashion, and ecommerce brands orchestrate Reels, Stories, and carousels with cohesive storytelling.

Creative, merchandising, and paid teams stay aligned on visuals, messaging, and scheduling.

Benefits

  • Maintain consistent lookbooks across organic and paid.
  • Coordinate product drops with behind-the-scenes video.
  • Repurpose hero shoots into seasonal or regional variants.

Workflow

How Instagram teams teams work in CutScene

Plan your next campaign inside CutScene to centralize product assets, messaging, and approvals.

Collaborate inside CutScene so everyone—from strategy to post—operates from the same brief.

Workflow outline

  • Organize shot lists, captions, and tagging strategy.
  • Generate look ideas and motion studies with AI.
  • Edit Reels and Stories with on-brand overlays and text.
  • Publish and analyze performance to inform merchandising decisions.

Playbook

Plays to scale Instagram teams outputs

Track saves, shares, and conversions by asset type and story arc.

Revisit these plays each quarter to keep your content engine tuned to results.

Plays to run

  • Launch teaser sequences leading up to product releases.
  • Curate UGC into highlight reels with branded framing.
  • Pair Stories with shoppable posts for full-funnel journeys.

Keep exploring

Discover more ways CutScene helps your team build cinematic stories with AI-powered workflows.

Frequently asked questions

Answers to the most common questions about this workflow and how to maximize CutScene for your team.