Learning center
Learn product launch assets with CutScene
shows product marketing teams how to coordinate launch videos, demos, and social teasers.
Why it matters
Why creators learn product launch assets
shows product marketing teams how to coordinate launch videos, demos, and social teasers.
Cross-functional squads work from the same source-of-truth so messaging stays tight.
Key outcomes
- Deliver consistent messaging across every launch touchpoint.
- Empower regional teams to customize assets without straying off-brand.
- Reuse core footage to build press, partner, and customer versions.
Process
Step-by-step guide to product launch assets
CutScene's professional video editor is completely free—you only pay for AI generation. Follow this guide to master the workflow.
Link product screenshots, feature docs, and storyboards inside CutScene for quick access.
Suggested steps
- Align on launch narrative and hero features.
- Draft scripts and product demos with AI assistance.
- Assemble hero video, walkthroughs, and teaser cutdowns.
- Coordinate approvals across product, legal, and comms.
Best practices
Improve your product launch assets skills
After launch, run a retrospective to evolve your AI prompt kits for the next release.
Build your skills over time and refine your creative process with each project.
Tips to master
- Maintain a checklist for release-critical deliverables.
- Prep localization packs ahead of embargo lifts.
- Archive launch assets with performance notes for future campaigns.
Keep exploring
Discover more ways CutScene helps your team build cinematic stories with AI-powered workflows.
Frequently asked questions
Answers to the most common questions about this workflow and how to maximize CutScene for your team.